Brighton & Hove Albion is among the top-rated football clubs in Europe that has shown impressive performance during the last few seasons. Fans anticipate more spectacular matches this year, so it’s not surprising that many choose to bet on the team. FC events are available on numerous bookmaker sites, so punters have an incredible choice.
The topic of responsible gambling is becoming more viral globally, and sports teams engage in special promotional campaigns to increase user awareness. Brighton & Hove Albion is no exception – the football club has recently launched several initiatives on safer gaming.
Promoting In-Stadium Self-Exclusion
The Brighton & Hove Stadium hosts multiple events, including the most anticipated football matches. Unsurprisingly, it’s home to numerous bookmakers that provide visitors with lucrative bets and generous deals. In addition, non GamStop platforms for online betting imply minimum limitations, so punters can enjoy a variety of markets and juicy promotions. However, the issue of gambling-related disorders is still relevant, so the club aims to cope with the problem even during its matches.Compulsive bettors can take advantage of in-stadium self-exclusion. Football fans can voluntarily engage in the program, where they will be prohibited from making predictions on match outcomes. In this case, viewers will be blocked from betting for 12 months. Of course, a similar mechanism is available for those gambling online. GamStop is the most popular self-exclusion program launched in 2018. The tool has already shown its efficiency, as over 80% of participants reported improved conditions and reduced cravings for risky entertainment.
Promoting Online Self-exclusion Similar to GamStop
GamStop only covers UKGC-licensed platforms, so users still have many alternative bookmakers operating under other jurisdictions. It’s now easy to avoid self-exclusion by entering non GamStop betting and offshore gaming sites. However, the risks of addiction and other disorders don’t disappear for players gambling outside the UKGC control.In this case, risk seekers can join similar programs like BetBlocker and GamBan and be excluded for a chosen period, ranging from six months to five years. Brighton & Hove Albion team members highlight the importance of betting responsibly and seeking qualified help if they notice any signs of problem gambling.
Rejecting Gambling Sponsorships
Brighton & Hove Albion has recently announced that the team wouldn’t partner with casinos and betting operators during its matches. Therefore, fans won’t see any gambling ads during FC competitions. Athletes have previously worn T-shirts promoting particular gaming companies, and the recent initiative aims to cope with the harmful industry impacts.The Premier League has raised concerns about the risks of gambling sponsorships that can negatively impact customers’ attitudes to this risky entertainment. The football club’s decision became controversial: many supported the responsible approach to the activity and promoting safer gaming. On the other hand, the team can lack financing, as gambling companies have previously formed a significant part of its budget. This decision can lead to underperformance due to the lack of funds, but it seems that the football club knows what it does.
The team’s management mentioned that overall community welfare is their top priority, and they want to create a safer environment for Brighton & Hove Albion fans. This decision boosted the football club’s reputation as a responsible one, eventually increasing the chances for more partnerships outside the betting world. Brighton began the trend of refusing gambling sponsorships and became an ethical example for other sports teams, so we’ll see whether they’ll support the trend in the following months or years.
Participation in Safer Gambling Week
Brighton is a well-known sports hub in the UK, so it’s evident that betting is in demand in the city. Local authorities actively promote a responsible approach to this entertainment and engage football clubs to support them. Brighton & Hove Albion engaged in the initiative by educating its audience about the possible risks and ways to eliminate them. The FC highlighted the availability of numerous additional tools, helping compulsive bettors to cope with the first signs of the disorder and the necessity of using them when noticing problems.The Safer Gambling Week is the annual event held in the UK and Ireland in November. Multiple bookmakers join the initiative and provide gambling lovers with valuable tips. The primary points discussed during these seven days include placing deposit limits, the importance of taking breaks, and engagement in self-exclusion if noticing problematic behaviours. This event’s aim is to conduct open discussions and increase public awareness of the issue. Integration of famous athletes and celebrities boosts users’ interest in this topic, which is why Brighton & Hove Albion is an active participant.
The football club’s site has a special section about the importance of responsible gambling and tops to eliminate potential problems. Users can visit the platform and learn more about the necessary measures. Brighton & Hove Albion regularly replenishes it with more details and provides quick access to helplines and support groups.