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For it to be a cheese roll wouldn't it have to be at least 5% of cheese? The ingredients have to be listed in order of quantity so the word cheese should not come first Roll with a hint of cheese may be a better description. Has anyone reported this travesty to Trading Standards? ;)

That would be my first choice but if not available then a cheese roll with sliced cheese in the middle would come a close second. Is it organic or vegetarian cheese?

Yes because in a PROPER cheese roll the cheese is SLICED :p Preferably with tomato as well

The votes suggest otherwise. A roll with some cheese sprinkled on top. ;)