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Oh, it wasn't paywalled for me. And still isn't. I imagine if you pasted the URL into here https://archive.ph/ you might get access.

Ha! I thought exactly the same this week when I read that Marketplace is the one area of FB that is massively thriving.

Found it in Wired... HERE IS HOW platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this...

I'll give it a watch. Before I do, I read an article that described enshitification a few months back. Basically how platforms start by giving all the value to their customers to fuel growth, and then start clawing that value back for themselves as they move from growth-but-losing-money phase...