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Yes that would be great but it is a factor in trying to retain our best players. Can we ever reach a point where players are happy to play for us rather than leave for Liverpool?

Exactly, so somehow we've got to become a big club and win things and play in Europe every season. So how do we make that happen?

It's a great business model but does it need to evolve now? To get to this position we sold White, Trossard, Bissouma, MacAllister, Caicedo and Cucurella. Just imagine if we had been able to keep them where would we be now? I guess the vision has to evolve to a point where we can retain top...