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yep. It's a hackneyed,throwaway sketch i agree. It just feels a little more appropriate now due to Craft beer's huge hipster following.

Just saw this and it reminded me of this thread. Apols if fixtures...

Perhaps. Or perhaps you are the marketing machine's prize scalp. Whatever, if you enjoy the beer then it does not matter.

With slight trepidation of saying this, I really don't think the term 'craft' helps. Nearly all drinkers that I know are aligned with me in their thinking, that it is a somewhat vulgar and trendy Americanised term jumped upon by marketing types to make their product appeal to a younger, more...

Certainly. For the record I reiterate that I am not against the actual creativity behind the beer. I hope that you continue to enjoy your drinking.

You really are taking self importance and smugness to a new level. Beer is beer, and yes, cars are cars. 'Craft' is just a crap term .Deal with it.

Why do you have to have a term? Beer is beer.

Fair comment. But it is the word 'craft' that does you no favours. I'm all for inventiveness in ale. But don't use a trend following term, favoured by companies like Starbucks etc, to describe good beer. It smacks of desperation.

I guess it probably makes you feel younger.

does anyone else get really wound up at this 'craft' b*llocks. Beer is not crafted for ****s sake, it's brewed. Get you heads put of your americanised arses and get back to being British! And relax.